innovationEveryone says they want innovation in their organization, but when an ambitious employee offers it to a CEO, for example, the idea is often shot down. Senior leaders often miss the value-creating potential of a new concept because they either don’t take the time to really listen and delve into it, or the innovating employee presents it in the wrong way

Innovation should be presented as opportunities, not ideas. Opportunities have gravitas while ideas do not!

Here is a template for innovation that works:

Intention: Once the “why” is answered, leaders have the beginnings of a legitimate roadmap to innovation’s fruition. This is no small task and requires some soul searching.

To read the rest of this article by Neal Thornberry, Ph.D., faculty director for innovation initiatives at the Naval Postgraduate School in California, click on "BIG Times Magazine" on the BIG website ( and open the latest issue.

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